5 Top HR Modules For ERP Systems
A growing number of businesses are adopting ERP (Enterprise Resource Planning) systems in order to give their departments accurate and accessible shared data. HR isn't being left out of the loop....
View Article10 Reasons To Outsource Payroll
Few business owners or managers will cite payroll management as one of their favorite tasks. But when, from a strictly financial perspective, does it make sense to outsource payroll operations?...
View ArticleGoing Green to Make Green: Increase Revenue While Saving the Planet
In this tough economy, there has never been a better time to go with a low-cost telecommunications package to not only stay competitive but helps the company go "Green." The attendee of this...
View ArticleIntegrating CRM And ERP: What Do You Do First? - Examine Your Own...
For the age old question of which comes first, the chicken or the egg, perhaps the best answer is fry them both and serve them together. In much the same way, the struggle over integrating CRM...
View ArticleThe Difference Between CRM And ERP
Organizations are increasingly trying to tie applications together - especially business-critical solutions like CRM and ERP (Enterprise Resource Planning). Many vendors sell both CRM and ERP...
View ArticleLife-Stage Marketing And CRM
If you have a CRM (Customer Relationship Management) system, you probably use it to track sales and measure profitability. It's likely that you store customer data according to frequency, amount...
View ArticleAvoid The 5 Biggest Lead Management Mistakes
Companies spend thousands (or even millions) of dollars on lead generation, but only a microscopic proportion of that goes to lead handling and management. Unfortunately, leads are highly...
View ArticleDrip Marketing: Slow And Steady Wins The Customer
Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or "Touches," with a potential customer. Unlike a leaky faucet, drip marketing is no accident....
View Article6 Technologies That Compliment CRM
On its most basic level, CRM is a customer database that provides insight into clients and helps you manage relationships with them. Though the abilities of CRM are certainly advantageous, the...
View ArticleBuilding Sales And Improving Productivity With Lead Scoring
Lead scoring - ranking sales leads by relative value - is highly individualized, even for CRM. A successful system therefore takes effort to develop. It's an endeavor, though, that can pay big...
View ArticleE-Marketing: A New - And Undefined - Sector Of Marketing Automation
Investments in e-marketing will be the fastest-growing area in marketing automation over the next four years, according to Adam Sarner of Gartner Inc. "However, no vendor will address all four...
View ArticleMarketingGenius Closes The Sale
After a $19-million Series C funding round and the recent recognition as San Mateo County/Silicon Valley startup of the year, Genius.com Inc. has just released Marketing Genius, its first major...
View ArticleThe Economics Of Good Service
Maintaining a high level of customer service is important regardless of the economic situation. So why are some companies placing even more importance on customer service now, as budgets in other...
View ArticleThe Basics Of Web-Based Lead Generation
Size doesn't matter, right? Not always. When it comes to the size of your contact list, the bigger the better. Finding qualified leads to help boost overall sales numbers is an ongoing challenge...
View ArticleHow Businesses Can Increase Customer Confidence During Uncertain Times
Businesses need to remember one fundamental principle: if customers leave, revenue leaves with them. So during a recession, how can organizations keep customers happy and allay their fears? The...
View Article78 Ways For Your Small Business To Save Money In This Economy
These easy tips will keep your finances secure during the current downturn. With the economy struggling, every business is trying to cut costs to make ends meet. Small businesses, which have fewer...
View ArticleTake CRM In Your Pocket
Most sales reps spend a good deal of time on the road doing business, so it makes sense for them to be able to update CRM data on-the-fly using a mobile device. That's what Vaultus Mobile...
View ArticlePicking A New Breed Automated-Marketing Vendor
Although there are some who take issue with the term "New breed marketing automation," others believe it is an entirely legitimate category differentiated from email-marketing specialists. "New...
View Article5 Steps For Small Businesses To Get Started With Hosted CRM
If you're a small-business owner, setting up your CRM using a SaaS (Software as a Service) vendor makes sense. You don't have to worry about maintenance, updates, server capacity or any of the...
View ArticleHow Marketing Automation Increases Leads
Marketing-automation solutions integrate marketing and lead-management programs to improve their effectiveness. Criteria for determining the strength of leads can be combined with tools for...
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